Sverica International Announces the Sale of PsPrint to Deluxe Corporation

Oakland, CA, July 28, 2011 – Sverica International, a private equity investment firm, announced today the sale of its portfolio company PsPrint, LLC (“PsPrint”) to Deluxe Corporation (NYSE: DLX) (“Deluxe”). Based in Oakland, CA with additional operations in Bethlehem, PA, PsPrint is a leading online supplier of high-quality, custom printed promotional products and integrated design and mailing services to small- and medium- sized businesses, including non-profit organizations and educational institutions.

Sverica acquired a controlling interest in PsPrint in May 2003, was an active partner with the Company and maintained a low basis enabling Sverica to realize over a ten times gross return from the investment. Sverica has provided PsPrint with strategic planning support, added depth to the management team, facilitated capital investment in technology, and assisted in dramatically expanding and streamlining PsPrint’s manufacturing capabilities. Sverica’s strategic focus on improving the experience of PsPrints’ customers with enhanced service and higher-quality product offerings helped drive dramatic growth.

Sverica Managing Director, Frank Young, who served as the CEO of PsPrint from 2003 to 2007, commented, “PsPrint was a special investment for me personally having spent many years as the CEO and I couldn’t be happier with this outcome for our investors and PsPrint’s management team and employees. Since 2003, we stayed committed to investing in PsPrint’s people, infrastructure, and technology to continually enhance the customer experience. This transformed PsPrint into a market leader with rapid year over year growth and a highly scalable operation. Deluxe is getting a tremendous company with loyal customers and outstanding employees and we expect Deluxe will continue to build on our success.”

About PsPrint
Since 1990, PsPrint has provided better printing and service to nearly 500,000 small business marketers and graphic designers. PsPrint combines state-of-the-art Internet capabilities and the industry’s best printing equipment with experienced print professionals and color specialists to deliver convenient online ordering, consistent color matching and 99.7 percent on-time delivery. By offering a 100 percent customer satisfaction guarantee, PsPrint also stands behind every order, every time. More than 70 top-quality and eco-friendly printed products and related mailing services are available online at www.PsPrint.com.

About Deluxe Corporation
Deluxe is a growth engine for small businesses and financial institutions. Four million small business customers access Deluxe’s wide range of products and services including customized checks and forms as well as web-site development and hosting, search engine marketing, logo design and business networking. For financial institutions, Deluxe offers industry-leading programs in checks, customer acquisition, regulatory compliance, fraud prevention and profitability. Deluxe is also a leading printer of checks and accessories sold directly to consumers. For more information, visit www.deluxe.com, www.facebook.com/deluxecorp, or www.twitter.com/deluxecorp.