Gainshare Media owned and operated tradeshow and event properties — The Super Floral Show (SFS) and The Administrative Professionals Conference (APC). Both events were industry leaders in their respective market segments, and accumulated a substantial base of repeat exhibitors and attendees over the course of their long operating histories. Over the course of the investment, Sverica made a number of operating improvements to the two events, backed by ongoing industry support and investment in the assets. Gainshare was sold to a strategic buyer in 2005